Is TikTok Ads Suitable For Small Budget Advertisers?

Big brands with high marketing budgets host most TikTok advertising campaigns that go viral. But still, small businesses can test out with TikTok ads. But before you begin to advertise on TikTok, it’s necessary to ensure if it makes sense for your company. Around 41% of TikTok’s users are aged between 16 and 24 years, and they usually come under the younger demographic.

Smartly Choosing Your Budget.

A budget is an excellent tool for cost control. Because it pre defines the total amount of money, you wish to spend on running ads. The advertiser can set budgets for both campaigns and ad groups. Also, one campaign can consist of more ad groups.

Lifetime Budget

It is the utmost amount you are aiming to allocate on a campaign or ad group during the complete allocated period you run an ad. While using a lifetime budget on the ad group level, the delivery system will try to interrupt your budget to run all over the entire provided time range. Still, it cannot be assured to allocate the budget exactly that is spent daily evenly. 

Daily Budget

The advertiser’s maximum budget to spend on a campaign or ad group daily is a daily budget. Lifetime and daily budgets are set as upper limits, and the amount spent actually during the delivery period can be less than the specified budget amount. However, the cost of your campaign or ad group cannot exceed the budget you set.

Simple And Affordable To Create Great Campaigns

Many small businesses, significantly less popular brands, think it’s not worth spending their time and money advertising on TikTok. They also feel it is a complex process to create campaigns, authentic and engaging video content, and maintain the track of another platform’s data. But it is quite simple to get started with a TikTok campaign, and many other resources support your business.

For small business advertisers, TikTok offers a relief program through which they can spread on the platform. It provides $100M in ad credits for advertisers worldwide, which gets them back to their business. TikTok mainly supports small companies that have been financially affected by the COVID-19 crisis and struggling to get back on their track. It offers one-time ad credit worth $300 to businesses eligible for a claim and can be used by the end of 2020. There are also budget service providers from whom you can buy TikTok likes. 

Skip Hashtag Challenges

It is studied that $150,000 flat fee for the first six days of hosting a hashtag challenge and also includes an additional cost of $100,000 – $200,000 to promote the challenge. For most small businesses, hashtag challenges sound out of their price range. Though small businesses cannot afford to create their hashtag challenges, they can still challenge and develop their challenges.

In Feed Ads

The native ads are displayed below organic TikTok video, provided the type of product is given. These videos can run up to 60 seconds and encourage several call-to-action options such as clicks and app installs. These ads can also be linked to an external website. These ads are quite affordable compared to other kinds of ads as it costs 10 per CPM. These ads offer several ad placement options such as “Detail Page,” “story,” and “post-roll” that are best suitable for small businesses with small budgets for marketing.

TikTok influencers are creators who share their perspectives, talents, and other aspects of their daily lives. TikTok is an open platform that enables shared experiences in an uncooked way and makes the content more reliable and genuine.

TikTok users are predominantly savvy, being aware of the best time to be marketed. Small budget advertisers can make smart decisions about who to partner with and how to deliver their promotions. It is advisable to work with content creators directly to align on a message and a format that works harmoniously for your business and their fan base, and at the same time, produce the expected business results. TikTok supports in creating these partnerships through their data by directing brands to the best possible influencer. TikTok will be the best choice for the small business owners to reap huge benefits with a short budget.